1950 Buick Riviera
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The Buick Riviera is a personal luxury car that was marketed by Buick from 1963 to 1999, except for the 1994 model year. As General Motors' first entry into the personal luxury car market segment, the Riviera was highly praised by automotive journalists upon its high-profile debut. The name Riviera, Italian for coastline, was chosen to evoke the allure and affluence of the French Riviera. It first entered the Buick line in 1949, as the designation for the new two-door pillarless...
